Digital-based Muhammadiyah Da'wah for Generation Z
DOI:
https://doi.org/10.51773/ajst.v4i2.369Keywords:
Digital da'wah, Generation Z, Muhammadiyah, Religious communication, TechnologyAbstract
Muhammadiyah is an organization that always emphasizes the importance of Hadith and the Koran as moral guidance. As a leader in the progressive Islamic movement, Muhammadiyah needs to adapt to developments in digital technology to remain relevant in conveying da'wah, especially to the tech-savvy Generation Z. This research aims to evaluate Muhammadiyah's adaptation in using digital da'wah models to overcome time and location limitations and expand audience reach. The method used is library research, which involves collecting analytical data from various sources such as books, journals, papers, and other references. The research results show that Muhammadiyah is quite flexible in keeping up with the times and increasingly complex technological advances, allowing da'wah to remain an effective means of religious communication. Da'wah must be adaptive and able to adapt to the various types of audience (audience) it faces. To achieve the goals of da'wah in the Generation Z era, a Da'i must utilize digital media and communication, have extensive knowledge and insight, and present information that is relevant to the topic being discussed. This strategy must take into account technological developments in society. In conclusion, Muhammadiyah's use of digital media in da'wah shows this organization's ability to adapt to the times, especially in interacting with members of Generation Z who are technology savvy. This emphasizes the important role of technology in strengthening the effectiveness of disseminating religious messages.
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