The language use on instagram: Sociolinguistic studies on the speech code of netizens in the city of Makassar in buying and selling food through instagram
Keywords:Code-Mixing, Informal Language, Instagram, Language Use, Language Variation
Instagram was a very popular social media today in Indonesia, especially for millennials. The popularity of Instagram media has been used as a means of promoting food products by culinary traders in the city of Makassar. With the promotion of food products through Instagram, netizens' speech interactions in the comments column started from asking for prices, menus, ordering or reservation systems, to marking each other and inviting their friends to eat together. This study aimed to describe the language variations on Instagram carried out by netizens in Makassar City. This research was a qualitative descriptive study and the research data is in the form of text, namely the speech of buying and selling food in the comments column for uploading advertisements for culinary account users on Instagram. Data collection was carried out from April 2020 to April 2021, during which this period was also marked by the implementation of large-scale social restrictions to minimize the spread of COVID-19. In netizen communication through Instagram, there was code-mixing of Indonesian language codes with foreign languages, regional languages and the mixing of Makassar Malay speech codes. This study found several uses of language variations in the form of words, phrases and sentences. There were various variations of non-standard language in the form of word approaches, abbreviations, and the use of foreign term insertions adopted by speakers. The use of code-mixing and informal language can be interpreted as a form of tertiary oral as well as everyday forms of communication but was carried out in written form through communication media. Communication through social media Instagram has changed the way individuals communicate and has also changed the use of people's language.
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Copyright (c) 2022 Andi Samsu Rijal, Suhandano, Hayatul Cholsy
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