Transformation of Muhammadiyah's Da'wah: The Effectiveness of Digitalization in Strengthening Islamic Moderation and Combating Extremism

Suciati Suciati; Hasanuddin Hasanuddin; Mohammad Nurhakim; Syaiful Amin

doi:10.51773/ajrs.v5i1.421

Authors

Suciati Universitas Muhammadiyah Malang, Indonesia
Hasanuddin UIN Sultan Maulana Hasanuddin Banten, Indonesia
Mohammad Nurhakim Universitas Muhammadiyah Malang, Indonesia
Syaiful Amin Universitas Muhammadiyah Malang, Indonesia

DOI:

https://doi.org/10.51773/ajrs.v5i1.421

Keywords:

Digital da'wah, Islamic moderation, Muhammadiyah, Information technology, Radicalism

Abstract

The transformation of information and communication technology has brought significant changes in various aspects of life, including Islamic da'wah. Muhammadiyah, as one of the largest Islamic organizations in Indonesia, faces the challenge of adapting to digital trends to ensure its da'wah messages remain relevant and effective in reaching a broader and more diverse audience. This study aims to identify the digital da'wah strategies used by Muhammadiyah, analyze the effectiveness of Muhammadiyah's digital da'wah approaches in conveying moderate messages, and evaluate the challenges faced in the digitalization process of da'wah and how Muhammadiyah addresses them.

This research uses the Systematic Literature Review (SLR) methodology following the Prisma Guidelines to identify, disseminate, and analyze all relevant studies. The results show that Muhammadiyah's use of digital platforms, such as social media, podcasts, and official websites, has significantly increased engagement and interaction with the audience. This digital approach has also proven effective in strengthening the narrative of Islamic moderation and reducing the influence of radicalism. Challenges include technological adaptation, content quality and consistency, online interaction management, and the dissemination of accurate and moderate information.

The implications of this research indicate that by continuously innovating and adapting to the development of information technology, Muhammadiyah can ensure that its digital da'wah remains effective and relevant. This research offers new perspectives on the development of Muhammadiyah's da'wah in the digital era with a focus on responses to Islamic moderation, providing recommendations for improving da'wah strategies in the future. The novelty of this research lies in a holistic approach that combines strategic analysis and evaluation of digital da'wah effectiveness in the context of Islamic moderation and radicalism challenges.

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