Research suggestions: Exploring Political Communication Learning in Youth with Tiktok
DOI:
https://doi.org/10.51773/ajst.v4i1.296Keywords:
Communication Learning, Exploring, Political, Research suggestions, TiktokAbstract
Social media's pervasive influence on first-time voters' lives has experienced a substantial surge. TikTok has become a platform for young individuals to publicly explore and express their identities. TikTok is an excellent political communication tool that efficiently collects public opinion and reaches a broader spectrum of young voters in digital public areas. Social media applications are anticipated to assume a substantial role in forthcoming campaigns. The study conducts a comprehensive analysis of indexed journal papers in the Scopus database from multiple countries, specifically examining the relationship between "political communication" and "young people" on the "TikTok platform". The analysis is performed using the Publish or Perish software and covers publications published between 2020 and 2024. The articles were written by the exponential expansion of TikTok as the preeminent social media platform, and numerous worldwide political endeavours capitalized on its distinctive and exceptional attributes. By employing qualitative and quantitative methodologies, researchers observed a notable surge in the enthusiasm of young individuals toward political activities. This was demonstrated by utilizing 15-second videos that garnered the highest number of comments, shares, and likes from viewers, aligning with the research objectives. This study aims to offer educational resources for political communication via the TikTok platform to facilitate increased engagement of young individuals in political processes. Prior studies have yet to describe the Tik-Tok content and criteria that will be examined. Their respective analysis is general without explaining the literature criterion. Furthermore, the issue of how political content is distributed on TikTok still needs to be solved. The present study A specific study is required to address the recommendation for future research put out by TikTok's "FYP" website. The findings indicate that nations other than China exhibit greater assertiveness and engagement in utilizing TikTok as a political platform for the youth. The utilization of TikTok experiences a notable surge when political events garner global notice, such as the American presidential election. This paper will also examine the communication models or theories that underpin political communication studies on the TikTok application.
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